How Much Will Your Next Smartphone Cost?
Lew Later
Quickscope Media
4.8 • 1.9K Ratings
🗓️ 19 December 2019
⏱️ 47 minutes
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| 0:00.0 | Fewer than 10% of Americans are buying $1,000 smartphones report says. |
| 0:07.0 | I can't say this is much of a surprise, though it does seem like a low figure considering how many |
| 0:15.1 | flagships come in at a retail price above $1,000 in 2019 devices like the one |
| 0:20.9 | pictured in this article on Ars Technica which is of course a Galaxy Note 10 plus which is of course a device that I recently |
| 0:27.8 | unboxed a special edition of which was actually $1,300,000, so it was even more. |
| 0:35.4 | But the iPhone falls into that territory |
| 0:38.7 | when you're talking about the pro versions, |
| 0:41.2 | and there's plenty of others, |
| 0:42.1 | we don't really have to go into it. |
| 0:44.0 | The $1,000 plus smartphone camp. |
| 0:47.0 | Now, we've talked in the past about how that area of the marketplace is slowing down a bit and people are looking more for value or they're |
| 0:53.6 | upgrading less frequently. But it turns out an interesting discovery or maybe it's not that |
| 1:00.2 | much of a surprise to people but it does it does act as an indicator to try to |
| 1:05.4 | figure out how the marketplace is operating you have most of the $1,000 plus smartphone interest centered in certain urban areas, places like New York and Los Angeles, I'm sure Toronto would be similar. |
| 1:24.0 | So the sensitivity to the $1,000 plus smartphones is likely more distributed across wider regions, less urban populations. |
| 1:36.6 | And so you do likely have a difference, well like a lot of other products that people buy, |
| 1:42.0 | where cost sensitivity price sensitivity |
| 1:45.4 | maps accordingly to people's incomes and to various other factors. Now this |
| 1:51.0 | is of course important information for device manufacturers because when they're sitting there thinking |
| 1:56.3 | Okay, our new device is coming out flagship level is going to be a thousand bucks. Where do we market it? Where do those billboards go? Who do we want to be talking to? where do we market it where do those billboards go who do we want to be |
| 2:03.8 | talking to how do we find individuals that might be interested now the problem that |
| 2:10.5 | comes in is when you start talking about next generation devices and |
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