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Marketing School - Digital Marketing and Online Marketing Tips

How Much Should You Charge Clients? | Ep. #1103

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 7 August 2019

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How Much You Should Charge Clients[00:45] Neil bases his rate off of one simple thing. [00:50] Ask what the client’s budget is! [01:05] The scope of rates can really vary, so budgeting is important. [01:20] Figure out what it will take to achieve their goals. [02:15] Position the conversation around values. [02:30] Every client will say that they can spend unlimited money for absolute results. [03:03] Check out the book Win Without Pitching. [03:28] If you guarantee results, they may be willing to pay more for you than a competitor. [03:50] Offer three pricing options. [04:03] Charged based on value. [04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business. [04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue. [04:46] That’s it for today! [04:52] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.2

instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:49.8

Welcome to another episode of Marketing School.

0:53.0

I'm Eric Sue.

0:53.9

And I'm Neil Patel.

0:54.8

And today we're gonna talk about how much

0:56.8

you should charge clients.

0:58.1

So we get this question a lot.

0:59.6

Neil and I both have client services business

...

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