How Much Equity Should You Give To Your Partners? | Ep. #1431

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 July 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Much Equity You Should Give to Your Partners. [00:55] Basing equity on a combination of capital and effort based value each partner provides. [02:03] Using a more mathematical approach using Slicing Pie. [02:30] Gauging if a potential partner is being reasonable in their demands. [03:24] How Eric split equity in ClickFlow with his business partner. [04:00] Why the partnerships and business model at SingleGrain didn’t go so well. [04:54] The idea that equity only becomes a problem when you start making money. [05:16] That’s it for today! [05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Slicing Pie ClickFlow Single Grain Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	Welcome to another episode of Marketing School.
0:53.0	I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about how much equity you should give to your partners.
0:59.0	And I think Neil, this is maybe a good way for us to start this off
1:02.0	after we kind of talk about a
1:03.7	little bit is to share stories. Yeah. So equity guys just to recap what percent
1:09.8	of the company should you be giving to potential partners?
	...

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