From KCRW in Santa Monica and PRI, Public Radio International, this is To the Point.

What are 140 characters really worth?

Hello again, I'm Arminolny, and this is To the Point from Public Radio International.

A daily look at the issues Americans care about most.

Shares in Twitter surged by 73% during yesterday's stock market launch,

then they settled down with a company valued at $25 billion.

That's bigger than half the firms in Standard & Poor's 500,

even though the digital social network has never turned a profit.

So where does the value come from?

For shareholders,

for users, and for a culture that lives in the present and has an ever-declining attention span?

Advertising will be Twitter's means to make money. Could it make even more with a board including minorities and women? Today's talking point where the Washington Redskins named for a real Native American

or an imposter.

First, here's the news.

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Hello again, Mormon, I'll be back with To the Point. After this week's initial public offering, Twitter is now one of the most highly valued companies on the New York Stock Exchange. What is it contributing to popular culture? When will it start making money? We'll look at those and other questions today. Today's talking point, the NFL's Washington Redskins claim the team name

honors its first coach who said he belonged to the Sioux Nation. If that wasn't true,

is it time for a change? First, this news update. The Labor Department's latest jobs report

was delayed by the federal shutdown, but predictions that 16 days without government would sap the growth

...