This TED Talk features public sector strategist Abyshei Gopalca, recorded live at TED at BCG 2019.

Take a minute and think of yourself as the leader of a country.

And let's say one of your biggest priorities is to provide your citizens with high-quality health care.

How would you go about it? Build more hospitals, open more medical colleges, invest in clinical

innovation. But what if your country's health system was fundamentally broken, whether it's doctor absenteeism,

drug stockouts or poor quality of care?

Where would you start then?

I'm a management consultant, and for the last three years, I've been working on a project

to improve the public health system of Rajasthan, a state in India.

And during the course of the project, we actually discovered something profound.

More doctors, better facilities, clinical innovation, they're all important.

But nothing changes without one key ingredient. Motivation.

But motivation is a tricky thing.

If you've led a team, raised a child,

or tried to change a personal habit,

you know that motivation doesn't just appear.

Something has to change to make you care.

And if there's one thing that all of us humans care about,

it's an inherent desire to shine in front of society.

So that's exactly what we did.

We decided to focus on the citizen,

the people who the system was supposed to serve in the first place.

...