Here's your Forbes Daily Briefing for Friday, December 6th.

Today on Forbes, how modern sports arenas make millions more by building fewer luxury suites.

In the week since the Los Angeles Clippers moved into their new $2 billion home, the Intuit

Dome in Inglewood, much of the attention has focused on the

arena's enormous halo board, with its embedded t-shirt cannons, and on the steep seating section

called the wall, reserved for chanting super fans. Also being touted are the four button gaming pads

built into the armrests and the 1400 toilets spread around the arena, three times the NBA

average. But the vast majority of fans at the 18,000 capacity building won't ever see what

may be its crowning achievement, the premium seats. There are the standard luxury boxes on the

upper level, of course, but fans in prime spots along the

sidelines can also book so-called backstage bungalows, posh private rooms that come with

high-end food and drinks, a concierge, and parking passes in the player's garage. Those sitting

along one of the baselines can take just a couple of steps down from their seats

into private, so-called courtside cabanas built underneath the stands.

Then there are the luxurious communal club spaces, such as the Red Lounge for Courtside fans,

who reportedly have to pay between $25,000 and $35,000 per season ticket.

Most impressive is the Lexus Courtside Lounge, where the players walk past a private bar and through a rope line on their way from the locker room to the court.

For decades, arenas have reserved upgraded spaces for VIPs and corporate sponsors,

but the Clippers' new offerings are just as

cutting edge as the facial recognition technology at the Intuit Dome's grab-and-go concession stands.

This reflects an industry-wide rethinking of the approach to premium seating, and that new philosophy

is already translating to many more millions of dollars in revenue for teams.

...