Here's your Forbes Daily Briefing for Monday, March 9th.

Today on Forbes, how Misfits Market went from selling ugly produce to becoming the Amazon Prime of perishable food.

It's zero degrees inside Misfits Market's Baltimore Warehouse, as founder and CEO Abhi Ramesh passes by pallets of

frozen pizza, chicken wings, and ice cream, stacked high on the walls. From the frozen section,

Ramesh moves onto the main floor as forklifts crisscross pass two assembly lines where subscribers' boxes

are being filled.

A highly optimized algorithm decides the order of packing based on dozens of metrics,

including size, weight, and temperature of the food, how often an item is purchased,

and even weather at its final destination.

Ramesh says, quote, all the boxes go down this chain.

The order is not at all random. It's a very scientific process.

The 33-year-old grocery entrepreneur claims this system is one of only a few nationwide

that can ship customized boxes of food to anyone's doorstep, with room

temperature, chilled, and frozen items all in the same order. This feat, as well as Miss Fitz's

burgeoning fulfillment business for other brands, is why Ramesh dreams of becoming the Amazon

of perishable food, or at least the Amazon Prime, though he knows he has a long

way to go. Ramesh says, quote, Amazon has built infrastructure for e-commerce, and there's so many

different ways of monetizing it. That philosophy has always been in the back of my mind. If we can build the

best perishable food infrastructure in the country, we can monetize it in a lot of my mind. If we can build the best perishable food infrastructure in the country, we can monetize

it in a lot of different ways.

So far, Ramesh, who was named to the Forbes 30 Under 30 Social Entrepreneurs list in 2020,

has grown misfits into a business with $500 million in annual revenue, with $45 million of that from fulfilled by

...