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I mean, what do you do when the thing that you believe should exist in the world does exist?

You build it. You make it.

All right, it is Thursday, December 1st. I love the first day of December. It's so exciting.

It's like Christmas time is here. The holidays are here. If you have an advent calendar,

you can get that thing going. If you have the elf on the shelf and you have small children or

really any type of children, you're just waking up every morning, being like, fuck, where did I put

the elf? Or shit, I forgot to move the elf. So I love the month of December and we are officially

in it. This is the token CEO podcast. I'm Erica. I'm the CEO of Barstale Sports.

Today's episode is pretty awesome. We're talking about Black Friday, Cyber Monday. We'll touch

on the World Cup a little bit. We have an incredible guest, Christina from Milk Bar. She is awesome.

I loved her, actually. I have been thinking about her non-stop. She's kind of this like high

fallouten person from the food industry and then she went and made weirdo cookies and cakes,

which I like. Who doesn't love somebody who makes weirdo cookies and cakes? So before we get into

it, let's give a huge thank you to Omega Accounting Solutions. Omega Accounting Solutions is designed

for small businesses. They have a bunch of accountants who are whip smart. The accountants,

all you have to do is talk to one for 10 minutes, which I realized probably seems like a daunting

task. But you call them up, free, easy call. You call them up. You talk to them for 10 minutes and

they're like, hey, guess what, you bozo? You could get up to $26,000 per employee if you just get

a certain employee tax credit. Who knew? That's a pretty good deal. $26,000 per employee. But what's

great about Omega Accounting Solutions is they're a huge advocate for small business. So if you have a

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