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Rolling Stone Music Now

How Migos, Lil Baby and Atlanta Hip-Hop Conquered the World

Rolling Stone Music Now

Rolling Stone

Music Commentary, Music, Music Interviews

41K Ratings

🗓️ 21 August 2019

⏱️ 34 minutes

🧾️ Download transcript

Summary

With their new compilation album out, Quality Control co-founders Coach K and Pee tell the story of their Atlanta label's underdog triumph, from Migos to Lil Baby to Lil Yachty and beyond Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hey I'm Brian Hyatt. This is Rolling Stone Music Now. I'm in the studio with Coach K and P. The co-founders of the label Quality Control.

0:12.0

And what these two guys have done in the past few years is pretty amazing.

0:16.0

Basically from scratch they've started one of the most important labels in all of music.

0:20.0

They started with Migos.

0:22.0

They went on to bring the world little Yotti, little baby, city girls, and a whole lot more and there's an amazing story behind how it all happened. They also have a new compilation album coming out right now quality control

0:34.8

control the streets volume two which has a bunch of their established artists as

0:38.2

well as some new artists and we're gonna talk about all of that and tell their

0:41.2

whole story welcome guys thanks for being here.

0:43.3

Thank you for having us.

0:44.3

Thank you for having us.

0:45.1

So there's a lot to talk about it.

0:46.6

I know you told your story a bunch of times.

0:48.4

I hate to make you tell it again, but it's a good story, so we're going to do it.

0:51.4

Coach, one thing I saw you say that was really interesting is that you were a college basketball player?

0:54.9

Yeah. Yeah and you said that sports plays a big role in the way that you treat your business.

1:00.6

When you recruit an artist it's similar to the way that you might have been

1:04.3

recruited to play or your friends might have been recruited and you learn from that and that you're

1:08.1

using this kind of paradigm every day. Most definitely. Before music pretty much I feel like music saved my life.

1:14.0

Sports was everything.

1:15.0

You know I played ball all my life college.

1:17.7

But yeah it's kind of similar like walking in here me and P we were just sharing some

1:22.4

artists that we were just looking at.

...

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