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Welcome to Tech News briefing.

It's Tuesday, February 4th. I'm Pierre Bienname for the Wall Street Journal.

For the better part of a decade, META's relationship with possible advertisers was based on its efforts to combat hate speech and misinformation on its social media platforms, Facebook and Instagram.

But a new cultural moment has arrived, punctuated by President Trump's return to the White House,

and META's executives have a different message.

Some things we used to remove will now be allowed, and that has some advertisers concerned.

Advertising and marketing industries reporter Suzanne Vernica tells us there's a big shake-up

in the relationship between social media giants and Madison Avenue, the center of the U.S.'s advertising industry.

So, Suzanne, what's changed over at META, both concretely and in its messaging?

What META announced recently was they basically made this big pivot.

They have decided to eliminate U.S.-based fact checkers, and they're going to replace them with community notes.

Think of what happens on X.

That's a crowdsourcing system that basically allows users to flag posts that they think needs more context.

...