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Decoder with Nilay Patel

How Mercedes-Benz CEO Ola Källenius is refocusing for an electric future

Decoder with Nilay Patel

Vox Media Podcast Network

Technology, Business

4.33.2K Ratings

🗓️ 21 June 2022

⏱️ 63 minutes

🧾️ Download transcript

Summary

Mercedes-Benz CEO Ola Källenius became CEO in 2019 but has been working for Mercedes since 1993 in almost every part of the company. During that period, Mercedes spent time getting a lot bigger; the company famously merged with Chrysler for a time, forming a giant called DaimlerChrysler. But, over the past few years, it’s actually been getting much smaller and more focused. The Chrysler deal was undone and, just recently, Ola spun off the truck division into its own public company called Daimler Truck, leaving Mercedes-Benz to stand alone as a premium car brand. Car companies are either consolidating into giant conglomerates like Stellantis or shrinking and focusing like Mercedes. A lot of that is driven by the huge shift to electric vehicles and then, on top of that, to cars essentially becoming rolling computers. You’ll hear Ola refer to cars as “digital products” a lot — and to Mercedes itself as a tech company. (Actually, he says it’s a luxury and tech company.) Mercedes now has two new EVs, the EQS and the EQE, both of which have massive infotainment screens running Mercedes’ proprietary MBUX system, which even has its own voice assistant called Hey Mercedes. I had to ask Ola about Apple’s recent announcement that the next version of CarPlay would be able to take over every display in the car, including the instrument cluster. Apple showed a Mercedes logo on a slide during that presentation — so, is Ola ready to hand over his UI to Cupertino? Let’s find out. Ola Källenius, CEO of Mercedes-Benz. Here we go. Links: Mercedes-Benz Vision EQXX concept car traveled over 1,000 km on a single charge Mercedes-Benz unveils sporty, ultra-long-range vision EQXX electric concept car The six-figure Mercedes-Benz EQS gets a 350-mile range rating Daimler AG to rebrand as Mercedes-Benz on Feb. 1 Big automakers are breaking themselves apart to compete with Silicon Valley Mercedes-Benz reveals an electric G-Wagen concept for the future Transcript: https://www.theverge.com/e/22936880 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino and our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Support for today's show comes from Slack.

0:04.6

A digital HQ in Slack brings your teams, partners and tools together in one space.

0:10.3

Slack helps companies stay flexible, accelerate projects and keep teams aligned, so work just

0:16.4

works.

0:17.4

How exactly?

0:19.2

Organised projects in channels work across time zones with huddles and clips and even streamline

0:24.5

partnerships with Slack Connect.

0:26.7

However you work, Slack is the flexible digital HQ for organised and efficient teams, no matter

0:32.9

where they're logging in from.

0:34.6

Get started at slack.com slash DHQ.

0:38.3

Slack, where the future works.

0:46.0

Help your team get ahead of the work week with laptops from Intel V Pro and Intel EVO

0:50.2

design.

0:51.2

With instant wake, lightning fast responsiveness and smooth multitasking, they help your team

0:55.5

do their best work.

0:56.5

How wonderful is that?

0:58.2

Visit intel.com slash works best for details.

1:01.0

Results may vary.

1:02.5

Hello and welcome to decoder.

1:09.6

I'm Neil Appetel, editor and chief of the verge, and decoder is my show about big ideas

1:14.4

and other problems.

1:16.0

This week on decoder, I'm talking to Mercedes CEO Ola Shlanias.

...

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