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The rug was pulled out from underneath me and I remember being surprised at how much it affected me.

Because I had gone through heartbreaks, but this was the first time where I really felt like this future that I had planned, you know, all the dreams that I had and what my life

might be like with that person were just all of a sudden gone.

And I think a lot of times that's the really hard part of breakups.

Digital entrepreneur El Werta had her heart broken.

So she built a company with the scattered pieces.

She quit her advertising strategy job at Google to build MEND, an app that virtually holds your hand through the aftermath

of a breakup. I'm Alicia Menendez, and this is Latina to Latina.

El Werthe, where were you in my 20s? I know. I asked the same question when I was in my 20s and going through a breakup, like where I needed men and I needed it to exist.

And I eventually realized like no one else was going to build it. I would have to build it myself.

And I remember I was up really late at night, searching for breakup advice and was going

through a really difficult breakup.

And everything that came back was just like really outdated or really cheesy and none

of it resonated with me.

It was a lot of ways to get him back.

Yeah, exactly.

Like how to get revenge.

Just terrible advice that you should never take.

...