And there's a cost of silence, guys. You sitting around twiddling your thumbs and letting people disrespect you has a cost.

Imagine yourself. You never express what you think. You never tell your wife what you actually want and need.

You never tell your boss what is realistic or unrealistic. You just simply absorb it all, like a punching bag. You can either

advocate for yourself or you can resent the people you love later. Men, today I want to talk

about one of the most important skills that you'll ever develop.

And ironically, it's one that you were never taught.

It's called self-advocacy.

Now, most men listening have spent their entire lives being told that you should not, you know, rock the boat.

Don't make people uncomfortable.

Don't ask for too much. Just be grateful for what you have. And because of that conditioning,

most men today can't communicate their needs. They can't state their boundaries. They can't advocate for themselves in relationships in work in life

not because they're weak necessarily i think that's what most people would say that these guys are

weak or they're being nice guys and while maybe an element of that is true but it's because

nobody ever taught them how to do it and And so today, I want to fix that.

I want to teach you how to stand up for yourself. I want to teach you how to speak your mind. I want to

teach you how to advocate for yourself. But what we need to understand is that there was a point in time

where men actually lost their voice. So we need to

start with why that actually matters. And from the time that we as young boys were young,

society has told us to be nice, to be quiet, to stop being so aggressive, to tone it down, to relax.

These are the things that we've been conditioned to believe.

We take that raw, bold, assertive, courageous energy that boys naturally have and we sand it down. We water it down until nothing

sharp, nothing impactful, nothing incredible remains. You know, we turn fire into a candle.

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