How Martin Luther Built a Brand That Changed the World
Ask Pastor John
Desiring God
4.9 • 4.1K Ratings
🗓️ 20 October 2017
⏱️ 34 minutes
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| 0:00.0 | The marriage of Christianity to book publishing is a rather natural one. |
| 0:10.0 | Christians are people of the book, and were people of many books. |
| 0:14.0 | In fact, where the gospel spreads, literacy also spreads with it. |
| 0:19.1 | Reading and writing were core priorities for Christians, even from the very beginning. |
| 0:24.0 | And while the Greco-Roman world and the age of the New Testament was busy building and |
| 0:27.2 | populating elaborate temple structures, Christians were gathering in remote places and homes. |
| 0:33.2 | Far more concerned with reading epistles together, as an embodied metaphorical temple of God, |
| 0:38.6 | rather than establishing any sort of temple tourism of their own. |
| 0:43.3 | What we inherited from those very first Christians is not a list of places to visit, but a collection |
| 0:48.0 | of precious letters to read. |
| 0:50.2 | And that is a point well-made in Larry Hurtado's new book, Destroyer of the Gods, Early Christian |
| 0:55.7 | Distinctiveness in the Roman world. |
| 0:58.6 | But the story doesn't end there. |
| 1:00.9 | Fast forward to the Protestant Reformation, and there we find an innovative preacher and |
| 1:04.9 | monk named Martin Luther, who single-handedly took the printing press from an economically |
| 1:10.0 | perilous side industry to one of the central economic forces of his day. |
| 1:16.3 | With the press, Luther was able to first popularize theological works for the laity. |
| 1:21.0 | He translated the Bible into the language of the people. |
| 1:23.8 | He also mastered the art of writing in the vernacular of his day, and he mastered |
| 1:28.5 | a style of short form writing that exploded his popularity. |
| 1:33.6 | In every area it seems, Luther proved himself to be a publishing pioneer. |
| 1:39.3 | And that incredible story is now told in an excellent new book by historian Dr. Andrew |
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