How Mars Inc. Quietly Took Over the Candy Industry (and Then Some)
Our American Stories
iHeartPodcasts
4.6 • 817 Ratings
🗓️ 19 May 2026
⏱️ 10 minutes
🧾️ Download transcript
Summary
On this episode of Our American Stories, before Mars became one of the most powerful private companies in America, it was a struggling family candy shop. Frank Mars had failed time and time again before his son, Forrest, stepped in with a bold vision and zero interest in playing by industry rules. With names like M&M’s, Snickers, and Pedigree under its belt, Mars would go on to quietly outgrow Hershey, Kellogg’s, and even McDonald’s. Simon Whistler from Today I Found Out and The BrainFood Show tells the story of a father and son, an empire built on chocolate, and the cutthroat decisions that made it a global giant.
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Transcript
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| 0:00.0 | This is an I-Heart podcast. |
| 0:02.3 | Guaranteed human. |
| 0:15.8 | And we continue with our American stories. |
| 0:20.4 | The world famous Mars Corporation is a multi-billion dollar confectionary giant. |
| 0:27.0 | This one small-time family-run sweet shop is now a bigger brand than McDonald's, |
| 0:32.8 | Kellogg's, and even four times as big as Hershey, their biggest competitor. |
| 0:38.9 | Here to tell the story of Mars Candy is Simon Whistler from the Today I Found Out YouTube channel |
| 0:46.0 | and its sister, The Brain Food Show Podcast. |
| 0:51.0 | Let's take a listen. |
| 0:52.9 | Hold your breath. Make a wish. Count to three. |
| 0:57.8 | The legendary Roll-Darl book, Charlie in the Chocolate Factory from 1964 and its subsequent |
| 1:03.0 | two film adaptations from 1971 and 2005 told the story of a magical candy factory |
| 1:09.6 | and its eccentric and mysterious owner Willy Wonka. |
| 1:13.0 | A chocolate river, a gum that is a whole turkey dinner, never-ending gobb-stoppers, and, of course, |
| 1:19.3 | the singing and dancing umpalumpers are just a few of the surprises that waited inside the doors |
| 1:25.3 | of the famously secretive factory. |
| 1:28.0 | Of course, in a real-life candy empire, there are a lot more failures, a lot more hard work, |
| 1:33.0 | there are father-son disputes, and an unfortunate lack of umperlumpers. |
| 1:38.6 | The story of Mars Candy starts in Newport, Minnesota, southeast of St. Paul, with the birth |
| 1:43.6 | of Franklin |
| 1:44.3 | Carence Mars on September 23, 1883. |
| 1:48.1 | Frank was the son of a gristmill operator, grinding grains into flour, who only moved to |
... |
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