how a YouTuber's self-financed horror film became a surprise hit. Iron Lung is the number one movie in America! But if you know anything about Markiplier, this is probably not a surprise. His indie horror film Iron Lung just made history. We need to talk about how Markiplier's independent horror film could change Hollywood. In the case of Iron Lung, it is doing something very unusual. This is a fucking unicorn up there.

Regal has picked it up. Cinemark has picked it up. Amc has picked it up.

Pretty much every major movie chain that you know of in the United States has picked it up.

Oh man.

Thank you. Everybody's so much for watching.

At the time of this recording, it has grossed $48 million with a reported budget of around

3 million. And it's not just because he has 38 million YouTube subscribers. There's so much more

to it than that. So if you're working in Hollywood and you read this headline, you might make an

assumption that you should just find a YouTuber with a big audience and make a movie with them,

and that'll drive similar results. But that's just not the case at all.

So as we looked into this story, we broke down three reasons why this movie was such a success.

We also went to see the movie earlier today. In the rain. You're welcome, Mark.

Yeah. You know how hard it is in Los Angeles to go across the city in the rain? It was worth it.

It was worth it, Mark.

Great movie.

All right, we're going to tell you

what Markiplier's historic movie means

for creators.

Let's get into it.

I actually don't know the story

of how this came together.

I am not part of Markiplier's community.

...