How Marketers Have Adapted Their Business Model To The New Norm | Ep. #1411

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 12 June 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to have to adapt if you want to survive through this time. Listen in and hear about changing business trends, luring customers using no-commitment offers, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketers Have Adapted Their Business Model to the New Norm. [00:34] What the new norm means; social distancing, online shopping, etc. [01:10] Changes in payment options to match new consumer behavior. [02:47] Getting people to try what you’re selling without committing much. [03:50] Learning post COVID business trends from Emerson Spartz. [04:59] How to be more resilient by reading Antifragile. [05:04] That’s it for today! [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Shopify Peep Laja CXL Sam Ovens Content Decay Orabrush Emerson Spartz Peloton Antifragile Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.5	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today
0:56.1	we're going to talk about how marketers have adapted their business model to the new
1:00.2	norm. So what does the new norm mean exactly Neil? So the new norm is
1:05.5	social distancing wearing masks when you go outside and walk, restaurants that are
1:10.9	open, people see far apart, and a lot of people these days are buying online.
1:18.0	As Shopify ended up stating, every day has been like Black Friday, now that still may not be that way today
1:24.1	but still their numbers are just through the roof so online transactions have
	...

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