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Locked On Mavericks - Daily Podcast On The Dallas Mavs

How Mark Cuban is RIGHT (and Wrong) About Embracing Tanking in the NBA

Locked On Mavericks - Daily Podcast On The Dallas Mavs

Locked On Podcast Network

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4.7909 Ratings

🗓️ 18 February 2026

⏱️ 17 minutes

🧾️ Download transcript

Summary

Dallas Mavericks part-owner Mark Cuban sounded off on X about tanking, the fan experience, and the future of NBA roster building. How will Mark Cuban's thoughts impact the Mavs, Cooper Flagg, Kyrie Irving, and overall NBA strategy moving forward?

Transcript

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0:00.0

Mark Cuban goes on X and has some thoughts about tanking and the fan experience. I want to talk about if that is right or wrong on today's one more thing of locked on maps.

0:14.0

You are locked on the Dallas Mavericks. This is one of your host, Isaac Harris, covering the mass for the last 10 years alongside my good friend Nick Engstead and today I'm talking about Mark Cuban on X having some thoughts about tanking

0:26.0

and gosh there's so much different things I mean it applies to the NBA in general for the

0:32.1

most part but also there's some MAV stuff in there too and I'm not going to read everything

0:37.4

word for word of what

0:38.6

Cuban put because honestly I copy and paste it all of it into a word doc and it's like three pages

0:45.1

long so I'm like I can't read that so shout out to his thumbs today who typed out all those things

0:50.6

all that stuff on on his phone but there were a few takeaways that I wanted to go

0:57.7

through and some of it I agreed with some of it I don't agree with and so I kind of want to want to

1:03.8

talk through because I resonated with some of this so one of the the biggest takeaway I think from

1:08.8

this is hey Mark Cuban says embrace the tank all right and I think that's the bigger the biggest takeaway, I think, from this is, hey, Mark Cuban says embrace the tank.

1:11.5

All right.

1:12.4

And I think that's the biggest headline with this.

1:15.9

And his whole thing with embracing the tank is like, hey, this isn't the biggest issue.

1:20.0

This isn't.

1:20.7

I mean, he even says tanking isn't the issue.

1:23.1

The issue is the fan experience.

1:25.9

And I'll read this part of it. He says, few can remember the score

1:30.5

from the last game they went to or they saw. They can't remember the dunks or the shots. What they

1:35.0

remember is who they, who they were there with. Their family, friends, a date. That's what

1:39.7

makes the experience special. He goes on. The NBA should worry more about the fan experience than

1:44.8

tanking. It should worry more about pricing fans out of games than tanking. You know who cares

...

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