How Many Times Should You Followup on Cold Outreach?| Ep. #1612

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Business, Careers

4.6 • 1.4K Ratings

🗓️ 6 January 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

How Many Times Should You Followup on Cold Outreach? In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach? [00:31] The definition of cold outreach. [00:53] Sending three emails versus one email, you typically get a 39% higher response rate. [01:38] How to space out your three followup emails. [01:47] Why cold outreach should still be used for all aspects of your business. [02:06] Process for cold outreach followup: sales cadence. [02:49] When to actually stop reaching out or following up. [03:27] What to do when you are not getting any responses at all: who are you targeting? [04:00] That’s it for today! [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads,
0:30.0	the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.5	And one easy way to do it is use the host
0:39.9	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about how many times you should follow up on cold outreach.
1:00.0	So when we say cold outreach, what we mean is oftentimes it's used in a sales context, right?
1:06.7	So sales context, if I don't know who Neil is, I'm going to reach out cold and be, hey, do you want to buy our services?
1:12.1	Right? I'm giving you a very poor example of
1:14.1	cold outreach. The question is, when you reach out and someone doesn't respond to you, how many
	...

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