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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

How Many Podcast Listeners Do I Need Before Selling Ads?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9638 Ratings

🗓️ 15 April 2015

⏱️ 10 minutes

🧾️ Download transcript

Summary

Today's question comes from John, who asks how many listeners he should have before he starts selling advertising. I share what I’ve learned about podcast advertising. Do you have a question about podcast advertising? Record it at http://www.askpat.com/.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

What's up, Ask Pat.

0:09.2

What's up, everybody, Pat fun here, and welcome to episode 322 of Ask Pat.

0:14.7

Thank you so much for joining me today.

0:16.6

All right, here's today's question from John.

0:19.6

Hey, Pat, this is John.

0:21.3

I'm getting ready to launch a new podcast,

0:24.3

and I was wondering if there's a certain number of listeners or downloads

0:27.9

or a certain time that needs to go by before you begin to monetize the podcast.

0:33.6

I do believe in adding value first and building an audience and then applying monetization.

0:38.8

Just want to get your thoughts.

0:39.9

Thanks.

0:41.7

Hey, John, what's up?

0:42.7

Thank you so much for the question today.

0:44.5

This is an interesting question because, you know, when starting a podcast, it's going to

0:49.5

be hard to monetize right from the start anyway.

0:51.9

So I wouldn't worry about finding advertisers and people to sponsor your show beforehand.

0:57.8

When I started this show, Ask Pat, I already had a largely populated podcast called Smart Passive Income with over 10 million downloads.

1:06.0

And it was very difficult for me to get sponsors to come on board with this brand new show because they

1:11.3

wanted numbers, they wanted proof, they wanted to know that they were listeners on the other end

1:14.8

and what they were like. And so you're going to have to put some time in to see how much

1:19.8

you, how much, how much, how much legs your podcast would have. Now, the cool part is when you get

1:25.2

started, that's when you put all your efforts into the launch of it.

...

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