How Many Experiments Should You Run? | Ep. #1548

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 November 2020

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How many experiments you should run. [00:34] What do we mean by experiments? [01:00] The cadence of testing depends on how big your company is. [01:20] The ratio of marketing to business experiments you should run. [01:40] Neil suggests doing one experiment a week. [02:14] Realizing that testing will produce diminishing returns, and moving on. [02:40] How Eric systematizes the testing process in his business. [03:31] That’s it for today. [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Andrew Chen Andreessen Horowitz Brian Balfour What The Heck is EOS Traction Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your page speed time.
0:28.5	The faster your website loads,
0:30.0	the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.5	And one easy way to do it is use the host
0:39.9	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it. Find it, check it out and it's a great way to improve your low time.
0:50.4	Welcome to another episode of marketing school. I'm Eric Sue and I'm Neil Patel. And today we are going to talk about how many experiments you should run. So first of all, what do we mean by experiments, Neil? Any marketing experiment, you can try testing something,
1:05.7	changing your title tags, running an A, B test,
1:08.8	trying a new marketing tactic,
1:10.7	any type of experiment involving marketing.
1:13.0	Yeah, so, you know, I forgot if it's Andrew Chen that wrote this.
1:16.0	I'm trying to find it right now, but Andrew Chen's a well-known growth guy that works at Andresen-Horowitz.
1:20.0	Now I think he's a general partner there but I believe it was him or
1:25.0	maybe it was Brian Belfort but look for their stuff and they said the cadence of
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.