From The Times and the Sunday Times, this is The Story. I'm Luke Jones.

It's early April, in Oklahoma, where the wind comes sweeping down the plane and we're in the state capital, imaginatively called Oklahoma City,

where a hardline conservative running for governor,

Charles McCall, is holding a campaign rally.

Rule health, health here in the metro is a challenge everywhere.

After McCall steps down from the pickup truck where he was giving his speech,

he says something that would have been career suicide five years ago.

We have an unhealthy population here in Oklahoma for various reasons, but mainly because of

lifestyle choices. I love chicken fried steaks, but I shouldn't eat them probably more than twice a

year. This is an extremely conservative state.

President Trump won every county in 2024.

It's also a place that are staunchly opposed taxes on soda,

as well as Michelle Obama's campaign against child and obesity.

But recently, when it comes to healthy eating, something has shifted.

I think people have got to continue to exercise the freedom,

but we can do better showing them what good health looks like and how to get there.

After decades of health consciousness being seen as the preserve of liberal elites,

Americans from the coast to the

heartland are turning against ultra-processed food. So what happened?

The story today, how MAGA fell out of love with big food.

I am an Oklahoma patriot for the British mind, the distances that you're talking about in Oklahoma are just incredible.

It's just these miles and miles and miles of cornfields and the weather there's crazy.

...