How Loomly Hit 7k Customers, $4.2m SaaS Revenue Starting With An Agency

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 6 February 2021

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A self-taught programmer, Thibaud began building software to make Noemie’s job easier in 2015. Back then, the pair was managing a marketing agency and developed an in-house solution to streamline the process of creating and sharing editorial calendars with their clients. Encouraged by early feedback from their own customers and peers about their prototype, Thibaud and Noemie decided to make it available to other marketing teams: Loomly was born.

Transcript

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0:00.0	Usually we look at annual recurring revenue.
0:03.6	We are between four and five.
0:05.0	And last year, you know, I would say end of 2019, we were around $2 million in there.
0:10.3	So we grew 100% in 2020.
0:14.3	You are listening to conversations with Nathan Latka.
0:18.4	Now, if you're hearing this, it means you're not currently on our subscriber feed.
0:22.8	To subscribe, go to getlatka.com.
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0:30.4	You'll get the full interviews.
0:32.4	Right now, you're only hearing partial interviews.
0:35.2	And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting.
0:42.3	Like Eric Wan, 18 months before he took Zoom public.
0:46.3	We got to grow faster.
0:48.3	Minimum is 100% over the past several years.
0:50.3	Or bootstrapped founders like Vivek of QuestionPro. When I saw the company,
0:55.2	it was not cool to raise. Or Looker's CEO Frank Bean before Google acquired his company for $2.6 billion.
1:02.2	We want to see a real pervasive data culture and then the rest flows behind that.
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1:16.6	along with other subscriber-only content.
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	...

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