How long will the 6 week challenge keep working... 📛 | Ep 75

The Game with Alex Hormozi

Alex Hormozi

How To, Business, Entrepreneurship, Education

4.9 • 4.8K Ratings

🗓️ 4 September 2018

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

"The point of business is not to win. The point of business is to keep playing." Today, Alex (@AlexHormozi) discusses the six-week challenge and its effectiveness in the gym industry. He breaks down the different factors that contribute to the success of a promotion and emphasizes the importance of adapting to new platforms and offers to stay ahead in the game of business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:32) - Better offers, faster-split testing

(7:19) - Conversion rate affects economics

(10:59) - Budget determines platform lifespan

(13:23) - Adaptation crucial for business survival

(16:37) - Saturation ≠ failure; others' success = promotion works

(18:11) - Experiments lead to success, despite shifting trends

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can have more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.2	More importantly, it may change the world of someone else.
0:28.2	What's going on everyone?
0:29.2	Happy Thursday.
0:30.6	I'm just, I've been on a little content there.
0:32.1	I haven't had my sales director.
0:34.3	Dylan, my sister's been like, hey man, you made this podcast on
0:38.3	Stuart's what's the WTF gym talk and it was about the six-week challenge.
0:43.5	And I tried this question, asked me at two events and on that podcast.
0:48.4	And so I wanted to address it straight on and kind of give you context for why I'm not worried.
0:53.7	And then you can either agree or disagree with that subject.
0:56.3	So if you think about the six-week challenge in general, right?
1:00.3	So people say, well, isn't it very saturated or like more and more people are doing it?
1:05.4	What does that mean for the long-term amplifications?
1:07.3	And so I kind of wanted to break that down.
	...

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