How Long Does It Really Take For Marketing to Kick In? | Ep. #852

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 November 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In? [00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results. [01:15] If you can break even in 90-120 days, you’re in good shape. [02:12] The thing that takes the longest is branding. [03:25] You want to see results months over months. [03:40] When testing, cut the things that are losing money and try something else. [04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice. [04:35] Have a sense of urgency, but be patient. [04:52] That’s it for today! [04:57] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Fattom.
0:57.0	And today we're going to talk about how long it really takes for marketing to kick in.
1:02.0	So I have a little barometer, but I'm curious to get your thoughts.
1:04.1	Yeah, so it depends what kind of marketing but in general whether it's content marketing
1:08.8	SEO, paid advertising, everyone even thinks paid advertising is
1:13.0	instantaneously and you can get an ROI right away.
1:15.4	Almost never.
1:16.4	Yeah, it's typically with most of these channels you start seeing some traction in
1:20.9	three months, the traction isn't what you want, but you typically
1:24.9	start seeing really good results with six months for some of them like paid advertising,
	...

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