this call only ad thing, it's just been amazing. To a point where I had to call Google and say,

are these legitimate leads?

Welcome to the art of paid traffic. This is the show where I bring you the best tips,

tactics and strategies for using paid traffic to grow your business on autopilot. You also hear

what's working and not working right now from the

top minds and online marketing so that you can get more leads and sales every day without

having to empty your wallet in the process. All right, let's jump into it.

Hey, what's up, everybody? Welcome to episode number 68 of the Art of Paid Traffic Podcast. My name is Rick Mulready. Thank you so much for joining me today. Hope you're having a great day, whatever you are up to. On today's episode, I am welcoming back my friend Michael Allen Nice, who is a local marketing expert from his agency Local Loop Marketing, which is in Pasadena, California.

This is Michael's second time on the show as he was a guest back on episode number 31,

where we talked about Google AdWords for local businesses.

And that was a really popular episode.

So I decided to have him back on to talk about Google's call only ads.

I actually hadn't heard about this ad format before talking to him, you know, previous to this episode. And these call only ads are a newer

kind of ad format within Google's AdWords suite. And Michael's seeing some really great results

using these call only ads for his local clients.

So I asked him to come on to the show today and share what they are, how local businesses can be using them, what to look out for, and also best practices with them.

Now, as you're going to hear during the episode today, Michael put together a resource for you that is all about local search marketing

and these call-only ads. So if you'd like to download that resource, go over to show notes

page for today's episode, which is at Rick Mulready.com forward slash 68. And that's where you

can download it there. All right, without further ado, let's go hang out with Michael.

To a point where I had to call Google and say, are these legitimate leads? And I'm like, yeah, they're

real. Like, we're getting calls from search on Google that was like double to what I used to get

...