How Lenny Rachitsky Makes $500K/Year Living a Happy Chill Life

Noah Kagan Presents

Noah Kagan

Entrepreneurship, Business

4.7 • 1K Ratings

🗓️ 10 February 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Lenny Rachitsky runs the #1 business newsletter on Substack, which is simply called lennysnewsletter.com.

Lenny has a REALLY interesting career path. He started off as an engineer, then decided to start his own business, which got acquired by Airbnb, where he stayed and worked for over 7 years until he quit to be his own boss again!

When Lenny left Airbnb to tinker with the different startup ideas, he was writing on the side to share his learnings. But then his writing started to gain a lot of traction online… and it became his MAIN hustle!

On an Indie Hackers post, he said the newsletter is making around $500k ARR, so I had to invite him over to hear about how he runs his one-person business.

P.S. Need help turning a business idea into reality? I reopened my course Monthly1K for just $10 (kinda limited time). Sign up at OkDork.com/Monthly1K.

Transcript

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0:00.0	You don't want to overthink it, like, is this the thing I want to do for 10 years before you write one newsletter?
0:03.7	But am I actually excited about this? Or am I just doing it because there's like,
0:07.0	I want to get a lot of followers and everyone's paying attention to this topic and I'm going to become the person on this topic.
0:11.6	Like, just make sure you actually care,
0:13.1	because it'll show.
0:13.9	People will know if you're writing about something
0:15.5	that you don't really care about,
0:17.0	and it won't be any good.
0:18.0	What is up, you sexy bastards.
0:21.9	It is your boy, Mr. Meata, aka Rabbi Can't
0:24.2	lose, aka Noah Kagan. In today's chat I talked to Lenny Rochitsky, the
0:28.0	creator of the number one business newsletter on Substack. Lenny has a
0:31.4	really interesting career path.
0:32.7	He started off as an engineer, then he decided to start his own business which got acquired
0:36.2	by Airbnb, where he stayed and worked for over seven years until he quit again to be his own boss.
0:41.1	When Lenny left Airbnb to tinker with different startup ideas, he was
0:43.7	writing about what he was working on the side to share his learnings. But then
0:46.7	his writing started to gain a lot of traction online and it became his main hustle.
0:51.5	On an indie hacker post, he said his newsletter
0:53.6	is making around 500,000 annual recurring revenue.
0:56.6	So I had to invite him over to learn
0:57.7	how he runs this one-person operation business.
	...

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