You're listening to the Creating a Brand podcast where we deliver weekly interviews on topics

to help entrepreneurs make their first or next step in business the right one.

I am your host, Alex San Felipe.

Within your personal or professional life, would you say that you're shaping the future as a leader?

In today's conversation, I am joined by Jeff Tuff and Stephen Goldbach.

They are the co-authors of the book titled Provoke, which talks about how leaders can shape

the future by overcoming fatal human flaws and organizational tendencies.

Discovering how to overcome our natural biases that hold us back is paramount for

shaping a better future. This is an extremely insightful conversation full of points that each of us can

learn from and implement. For links to resources that we mentioned during this episode, please visit

creatinga brand.com slash 128. And now here is my conversation with Jeff and Stephen.

Thank you. conversation with Jeff and Stephen. Jeff and Stephen, welcome to the Creating a Brand podcast.

Thanks.

Thanks for having us on.

Thanks for having us.

Absolutely.

I have said that a couple of times because the audience needs to know this.

This is our fourth attempt at recording this podcast

episode. The first time, Stephen was actually in the middle of a hurricane and lost power

temporarily. It was, it was pretty rough. And after that, I got COVID, so I had to cancel that

one. And then we had one other time where it just didn't work out. But guys, I am so happy that

we're actually going to be recording this episode for the listeners today.

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