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Perpetual Traffic

How Lauren Petrullo Got 3,000+ Pinterest Clicks to PerpetualTraffic.com in 30 Days

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 4 July 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.

Chapters:

  • 00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo
  • 00:01:39 Discussion about the unexpected pleasure of smart toilets
  • 00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest
  • 00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles
  • 00:12:37 The longevity of Pinterest pins: How they outlast other social media posts
  • 00:16:12 How to repurpose content for success: Optimizing your social media channels for Pinterest
  • 00:17:52 Breaking stereotypes: The potential of Pinterest for B2B brands
  • 00:20:01 Harnessing Pinterest for brand visibility and traffic
  • 00:23:10 The power of an ideal Pinterest pin: A case study of generating 1200 impressions and numerous clicks
  • 00:26:03 Boosting conversions with Pinterest tracking without spending on ads
  • 00:30:51 Inspiring action with Pinterest: The unique advantage of Pinterest over other social platforms
  • 00:33:15 The ease of creating stunning pins with Pinterest's Rich Pin feature

LINKS AND RESOURCES:


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Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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