How La DoubleJ’s JJ Martin Created One of Fashion's Most Joyful Brands
The Run-Through with Vogue
Vogue
4.1 • 764 Ratings
🗓️ 2 June 2026
⏱️ 43 minutes
🧾️ Download transcript
Summary
La DoubleJ founder and creative director JJ Martin joins the podcast this week with lots to celebrate. She just opened The Lighthouse, her new five-story Upper East Side flagship, which houses not only fashion and homewares but also a dedicated "Light Temple" for meditation, sound healing, and community gatherings. Martin describes the mission behind the space as creating "raise your vibration stations," where people can connect with something beyond commerce.
That philosophy has become inseparable from La DoubleJ itself. Looking back, she describes the company's origins simply: "I was just kind of following the joy rocket." Her advice for aspiring entrepreneurs is equally straightforward: "Follow the joy crumbs. Anything that you would do for free at night and on the weekends has value."
Martin also explains how she transformed her hobby of collecting vintage clothing into one of fashion's most recognizable print-driven brands, beginning with a single silk swing dress made with historic Lake Como manufacturer Mantero. Along the way, she became an enthusiastic ambassador for Italian craftsmanship and culture.
For anyone considering a career pivot, dreaming of starting a business, or simply looking for a reminder that fashion can still be joyful, this conversation offers plenty to meditate on.
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| 0:00.0 | This is The Run Through. I'm Nicole Phelps. Today I'm in the studio with the one and only |
| 0:11.3 | JJ Martin, the founder and creative director of Milan's fashion and lifestyle brand, La Double J. |
| 0:17.3 | Hi, cutie. Jay Jay! Jay! |
| 0:19.3 | Oh my gosh, I'm so happy to see you. |
| 0:21.0 | This has been a long time dream of mine to have you here. |
| 0:25.6 | Oh, my God, I'm honored. |
| 0:27.0 | I love my title and my lead-up. |
| 0:29.8 | Really appreciated. |
| 0:30.6 | The newspeg, despite the fact that I've wanted you here for years, |
| 0:34.6 | is that you have opened a townhouse, a store in the Uprice side of Manhattan that is not just a store. |
| 0:43.6 | Correct. We're calling it the lighthouse, and it's five different floors, all dedicated to some different aspect of what we're doing at double j but this is the first store |
| 0:56.6 | that is a real flagship let's say all of the stores since i started in making them in 2021 we were |
| 1:05.4 | kind of late to the game with retail to be perfectly honest but i wanted each of them to be a Raise Your Vibration station |
| 1:12.8 | because that's our company mission. And so each one of them takes a different form of that |
| 1:19.1 | and gives people an opportunity to connect with something, hopefully, that's not just commerce. |
| 1:26.4 | So tell us what you mean by raise your vibration. |
| 1:32.6 | It's an energetic thing. |
| 1:34.8 | It's truly, I feel like the company is dedicated to just energy-elevating experiences. |
| 1:42.7 | So by that, it's honestly making you feel good. If we're going |
| 1:45.9 | to just simplify this and we don't need to go quantum and we don't need to talk about spirituality, |
| 1:50.7 | it's literally how can we make you feel as good about yourself, as radiant, as connected to |
| 1:57.9 | your life force as possible? And sometimes people come to us and they are just in it |
... |
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