How Korean Culture Went Global

Throughline

NPR

Documentary, Society & Culture, History

4.6 • 16.4K Ratings

🗓️ 8 September 2022

⏱️ 48 minutes

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Summary

From BTS to Squid Game to high-end beauty standards, South Korea reigns as a global exporter of pop culture and entertainment. How does a country go from a war-decimated state just 70 years ago, to a major driver of global soft power? Through war, occupation, economic crisis, and national strategy, comes a global phenomenon - the Korean wave.

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Transcript

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0:00.0	It was in 2019, like late 2019.
0:04.8	So I became a fan around 2015, 2016.
0:08.8	During the pandemic, I would say began in 2013.
0:11.5	I think I will say officially in 2016.
0:14.6	My roommate actually, he showed me one music video
0:17.0	and then he showed me their performances on SNL.
0:20.5	And for like weeks after,
0:22.8	I just like could not stop watching those videos.
0:24.9	Ladies and gentlemen, we've welcome.
0:26.4	BTS BTS.
0:29.1	We serve our own image, that's the name.
0:32.9	So it's been free, the first seven out of nine.
0:37.9	Won't you like, but it will you in like no other?
0:41.8	Don't need no pressure.
0:44.0	Dream on me, you can't even bear.
0:46.4	The K-Pop group song got over 108 million views
0:50.7	within the first 24 hours of its release.
0:54.2	There's an interesting concept in Korean culture called one Joe.
0:59.5	Means the original.
1:01.6	So you're the K-Drama world has been the talk of the town,
1:04.0	not only in Korea, but also worldwide.
1:06.4	So you can do it in a man for Korean beauty products
	...

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