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Forbes Talks

How Kickstarter Became A Leader In The Creator Economy

Forbes Talks

Forbes Media LLC

Business News, Forbes, Business, News, Economics, Entrepreneurship, Politics, Policy, Breaking News

54 Ratings

🗓️ 17 April 2025

⏱️ 26 minutes

🧾️ Download transcript

Summary

Everett Taylor, the CEO of Kickstarter, joins Forbes Talks to discuss Kickstarter's longevity and relevance in the crowdfunding space. Taylor emphasizes Kickstarter's evolution into a broader creator economy leader, supporting creators throughout their journey, not just funding. Taylor also shares his personal journey to becoming a CEO, emphasizing risk-taking and the importance of supporting creators during uncertain economic times.



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Transcript

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0:00.0

Hi, I'm Ali Jackson Jolly. I'm here with Everett Taylor, the CEO of Kickstarter.

0:08.9

Everett, welcome. Thanks for being here with us.

0:10.9

Thank you. It's always good to be with my Forbes family. You guys been holding me down for a long time.

0:15.3

Every time we look, you're growing more and more on what you're doing. So let me ask you this.

0:21.5

Kickstarter is about to turn 16 years old.

0:26.6

In many industries, that would mean it was in infancy.

0:31.9

But for crowdfunding platforms, that's ancient.

0:38.6

How have you worked to keep this platform relevant, to keep it, you know, as you said, just a few seconds ago, one of the big dogs in this industry.

0:47.5

Yeah, yeah, yeah.

0:48.4

I mean, um, it's been great.

0:51.2

Like when I took over the company, despite us being number one in our space for a very

0:55.0

long time, I mean, we had declining revenue. You could even argue declining relevance. We, you know,

1:02.2

we had a slew of new competitors coming in the mix. We probably wasn't as productive as we should be.

1:09.0

And so that really motivated me when I got the seat to make sure

1:12.6

that we got Kickstarter back to a place of influence and really leading the charge and being the

1:18.4

innovators in the space. And if you know anything about me, like I'm very competitive. And so I wanted

1:26.0

to bring that momentum and energy back to the platform.

1:30.2

And it's been absolutely incredible.

1:32.4

I mean, we've grown revenue year over year every year since I've been there.

1:36.3

We're on an incredible trajectory.

1:38.1

I mean, even just this quarter, I mean, last quarter in Q1, we dropped 12 new major product features.

1:45.0

Like we are just on a role. It's really, really incredible to see.

...

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