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Capitalism.com with Ryan Daniel Moran

How Kevin Lavelle Used Influencers, Shopify, and Cold Advertising To Pass 8-Figures | #BrandBuilderPodcast

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8793 Ratings

🗓️ 5 March 2019

⏱️ 58 minutes

🧾️ Download transcript

Summary

When starting your own product business, it’s easy to tackle a million and one problems at a time. Starting on the simplest problems first sets you on a much better path.

In this episode, Kevin Lavelle, founder of Mizzen+Main, shares how he made “the best damn dress shirt for men” that’s now worn by men across 50 states.

We uncover how Kevin built credibility through a crowded market, boosting immunity through making mistakes, and the risks of scaling too early.

Transcript

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0:00.0

Sometimes you want that big fish, you want that largest entity early on, but it would actually kill your business.

0:06.0

If we'd had Nordstrom do that to us two years earlier, we might not be here.

0:10.0

You might have never heard about Miz and Maine, let alone hearing about it in a different capacity,

0:14.0

because we would not have been able to scale effectively.

0:17.0

And we're not a tech company.

0:19.0

Product companies are incredibly different in their scope

0:23.2

of scaling. So when you think about your business and when you think about what you're trying

0:26.9

to scale and those customers that you're going after, understand the consequences of getting

0:30.9

that bigger customer. Welcome to the Brand Builder podcast presented by Capitalism.com. I'm Max

0:36.0

Kerwrick and I advise physical product brands to find their story.

0:39.1

I'm Ryan Daniel Moran and I invest in physical products brands.

0:43.5

A physical products brand is arguably the most predictable path to a seven-figure business.

0:48.7

And we advise them, build them, buy them, and sell them.

0:52.3

This show goes behind them, tracks their success and hands you the keys to what's working.

0:56.4

Let's dive in.

0:58.7

Welcome to the stage, the founder of Mizan and Maine, Mr. Kevin Lovell.

1:06.4

Thank you for being here.

1:08.0

Glad to be here.

1:08.7

Appreciate it.

1:09.8

Thank you.

1:11.0

Beautiful hair, really.

1:15.7

So I'm going to share my experience in building mizzen and Maine and hopefully give you guys some key takeaways.

...

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