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Our American Stories

How Johnny Carson Saved Twister

Our American Stories

iHeartPodcasts

Society & Culture, Documentary

4.6816 Ratings

🗓️ 21 August 2024

⏱️ 9 minutes

🧾️ Download transcript

Summary

On this episode of Our American Stories, The Milton Bradley game was about to be pulled from the shelves. Author Christopher Klein tells the story of how the late night talk host saved this iconic brand.


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Transcript

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0:00.0

This is an IHeart podcast.

0:04.5

Adventure should never come with a pause button.

0:07.1

Remember Movie Pass?

0:08.4

All the movies you wanted for just nine bucks?

0:11.1

I'm Bridget Todd, host of There Are No Girls on the Internet.

0:13.9

And this season, I'm digging into the tech stories we weren't told.

0:17.4

Starting with Stacey Spikes, the black founder of movie pass who got pushed out of the company

0:21.6

he built.

0:22.8

Everybody's trying to knock you down and it's not going to work and no one's going to like it.

0:27.3

And then boom, it's everywhere.

0:29.3

And that was that moment.

0:30.7

Listen to there are no girls on the internet on the IHeartRadio app, Apple Podcast, or wherever you get your podcast.

0:44.7

Yeah. or wherever you get your podcast. This is our American stories, and we tell stories about just about everything, as you know.

0:51.0

And up next, a story by author Christopher Klein. He's the author of four books.

0:56.7

He's also written for the Boston Globe, The New York Times, National Geographic, Smithsonian,

1:02.2

and American Heritage. Here's Chris to tell the story of how Johnny Carson saved Twister.

1:09.5

It's 1965, and Ren Geyer is working for his family's Minnesota ad agency

1:14.6

designing point-of-purchase displays for products such as Pillsbury Cake Mix and 3M tape.

1:20.8

And one day he's brainstorming ideas for a mail-and giveaway to promote back-to-school sales

1:25.2

of a shoe polish made by Johnson's wax.

1:28.8

And he's thinking of something that would tie in with shoes, and he gets this idea for a new board game to be

1:33.0

played not on a tabletop, but on the floor. He envisions a large mat, checkered with squares,

...

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