All right, I've got a awesome guest on today's show. We're talking Book of the

Day. One of my favorite book of the days is about Jeff Bezos, how he built

Amazon.com into one of the great companies, not just of our time, but maybe of

all time. The book is the everything store Jeff Bezos and the age of Amazon.

And I'm very happy to be speaking with Brad Stone who wrote the book. A lot of

time put into it. And we're just going to go and learn about Jeff Bezos and

Amazon and those listening, those of you listening, this applies whether you're

an entrepreneur now, whether you're dreaming of bigger things. And so thanks

for being on the on the show. Thanks, Ty. Thanks for having me. So what I like to do

with these is just jumping. I always like to eat the dessert first. I break the

rules. So my favorite story about Jeff Bezos and you cover this in the book.

There's quite a few, but let's start with your Jeff Bezos. You have a nice job.

You're comfortable. It's the 1990s. And you go, do I quit my job? And am I right

that he borrowed some money from his parents 70 grand or something like that? And

then kind of broke off and did his own thing. And I saw a video where he said the

regret minimalization framework where he was talking on YouTube. And he said, I

knew that even if it failed and I lost the money and lost the time and didn't have

my job, at least I wouldn't grow old regretting and one and seeing someone

else live out my dream. At least I knew I tried it myself. That's right. That's

exactly right. And it's interesting to tell this story because it's worth noting here that

this is like, this is almost one of the origin stories or businesses on the internet. I mean,

we're talking here in 1994. So more than 20 years ago, you know, Netscape hadn't even

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