How Jane Birkin Became The Ultimate It Girl
The Run-Through with Vogue
Vogue
4.2 • 724 Ratings
🗓️ 15 July 2025
⏱️ 57 minutes
🧾️ Download transcript
Summary
Fashion’s version of football might just be the auction sale of Jane Birkin’s original Hermès Birkin bag. Reporting live from Paris, writer and friend of the pod Marisa Meltzer joins The Run-Through to chat with Chioma about her book It Girl, which explores the life and legacy of the ultimate it-girl, Jane Birkin, ahead of the much-anticipated auction that took place last Thursday. They also dive into what defines an it-girl, the origins of French girl style, and how looking effortless often takes real effort.
Earlier in the episode, Vogue’s Global Director of Social Sam Sussman drops in to share what it was like attending the Birkin bag auction and discuss why she couldn’t stop watching this season of Love Island (hint: we love Amaya Papaya)!
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| 0:00.0 | This episode of The Runthrough is brought to you by eBay. eBay, it's the place to fall in love with new, pre-loved, vintage, and rare fashion over and over again. Your favorite designers, expertly authenticated. Yes, eBay, things people love. |
| 0:24.1 | This is The Run Through. I'm Chloe Mao. And I'm Tomeinardi. |
| 0:25.6 | And today on the show, we have Choma's conversation with beloved Marissa Meltzer, incredible |
| 0:32.6 | author, who we had on the show once before about her book on Glossier. |
| 0:38.8 | And I'm so excited to listen to her in Choma's conversation about her new book, It Girl, all about Jane Birkin. |
| 0:45.4 | I know. It was so fun talking to Marissa. She's, you know, she goes deep on her obsessions. |
| 0:51.4 | And I think for this book, she definitely went deep. In fact, she was in Paris when we spoke, and she was just about to go to the auction of Jane's beloved Birkenbag. |
| 1:04.2 | I was very excited about the timeliness of this Marista interview because on Thursday, all eyes were on |
| 1:14.7 | the original Birkenbag, the prototype, |
| 1:18.6 | and Sam Sussman was in the room where it happened. |
| 1:22.6 | Reporting live. |
| 1:24.7 | Southern East Paris. |
| 1:26.7 | What was the scene like? I can't even begin to imagine who was there. |
| 1:30.3 | Was it really crowded? |
| 1:31.3 | Was there a lot of, I mean, tell us everything. |
| 1:34.3 | It was totally, I'll admit it. |
| 1:37.3 | I've never been to an auction before, so I didn't know what to expect. |
| 1:41.3 | Luckily, we had coordinated some press badges, so I got to go behind the velvet rope. |
| 1:47.1 | It was smaller than I thought, but the bag, I mean, the bag was right there enclosed in a glass case. |
| 1:53.5 | Wait, the auction was smaller or the bag was small? |
| 1:55.3 | No. The bag was a great size. |
| 1:57.9 | The auction was smaller than I thought. |
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