How Investing In Attention Early Helped My Growth | Interview on the Kris Fade Radio Show in Dubai
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 24 December 2018
⏱️ 17 minutes
🧾️ Download transcript
Summary
Loved hanging with the guys over at Virgin Radio while I was in Dubai, talking about how recognizing fads and growth ahead of time was a massive opportunity - investing in Google ads, Facebook ads, a YouTube channel and more helped me grow my brand to where it is today, as well as Wine Library and Vaynermedia. We then get deep and start talking around the mentality that arises when you stop caring about other people's opinions, and roll into a cool live Q&A.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | On this interview, Gary talks to the folks at the Chris Fade radio show about recognizing |
| 0:04.5 | and investing an opportunity in how utilizing Facebook, Google and Instagram ads have helped |
| 0:09.4 | him build businesses. |
| 0:10.9 | This is the Gary V. Audio Experience. |
| 0:14.9 | All the way without me, this is Virgin Radio 745. |
| 0:34.2 | Gary V. in studio. |
| 0:38.7 | What did you put your money into back in the day that people were like, |
| 0:44.9 | what are you doing in that? |
| 0:46.7 | Back in 2007, I put almost all my money into Facebook and Twitter and my financial advisors |
| 0:53.9 | and all the old liquor store guys I knew people were just ridiculing me. |
| 0:58.7 | Why? |
| 0:59.7 | They thought everything was a fad, right? |
| 1:01.5 | My whole career, everything I've done, people have been telling me as a fad. |
| 1:05.9 | When I launched an e-commerce wine site in 1996, the internet was a fad. |
| 1:11.2 | When I started running Google ads instead of newspaper and direct mail, Google was a fad. |
| 1:16.7 | When I started my YouTube show, YouTube was a fad. |
| 1:19.2 | When I invested in Facebook and Twitter, that was a fad. |
| 1:22.2 | Everything that I do tends to be a fad or isn't going to happen. |
| 1:27.1 | Usually when most conservative or people above or older or successful, then me say something |
| 1:33.4 | I'm doing as a fad, I've come to learn that's when I need to triple down. |
| 1:37.9 | I get that, it makes sense. |
| 1:39.6 | There's a couple of things I want to play for you right now. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.