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Recode Daily

How influencers monetize every aspect of their lives

Recode Daily

Recode

Society & Culture, Science, Technology

4.61.3K Ratings

🗓️ 23 March 2021

⏱️ 8 minutes

🧾️ Download transcript

Summary

By now, you’ve probably heard of the influencer economy — high-profile figures on social media platforms who get paid to, you know, influence their followers. Brands will pay them to post ads for trendy things like fashion or beauty products and for much more obscure things like medical devices. But as more people hop on the influencer train, we are seeing more means of making money. Vox’s Rebecca Jennings, who covers internet culture for The Goods, is here to explain. References: You can read more of Rebecca’s work in her TikTok newsletter every Tuesday. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Support for this show comes from visible wireless.

0:04.2

They say mystery is the spice of life,

0:06.9

but who needs mystery on your wireless plan?

0:09.6

With visible, what you see is what you get.

0:12.2

A one-line plan with unlimited 5G data,

0:14.8

powered by Verizon for just $25 a month,

0:17.2

taxes and fees included.

0:19.1

Switch today at visible.com.

0:21.3

For data management practices and additional terms,

0:23.4

visit visible.com.

0:25.1

In times of traffic, your data may be temporarily slower

0:27.8

than other traffic.

0:28.9

Mobile hot spot, capped at 5 megabits per second.

0:31.4

5G access requires a 5G capable device

0:33.5

and a 5G coverage area.

0:42.3

You've probably heard of influencers.

0:45.2

High profile figures on social media platforms

0:47.6

to get paid to, you know, influence their followings.

0:51.2

How it works is brands will pay them to post ads

0:54.0

for trendy things like fashion or beauty products.

0:56.4

And for much more obscure things like medical devices.

1:00.5

And as more and more people become influencers,

...

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