All right, so we're going to talk about how inbound marketing is rapidly changing.

So I am, I'm going to start this one off because this one was my idea and I've read something on

LinkedIn from a friend. His name is Peter Capuda he's the CEO of Data Box. We've talked a couple

of times in the past and he's got a lot of data on how companies are doing and the

his whole stick on this post is that inbound marking isn't working as it used to.

And at a high level here's what's happening.

So search traffic is going down, it's very competitive.

Website engagement metrics are awful people aren't

reading long-form content as much anymore and nurturing sequences just

aren't doing that well anymore and so the then he shows a picture there's this

graph where it shows that inbound traffic and inbound leads are

continuing to go down so if you are like Neil and I we actually take a pretty SEO heavy approach even though we do

LinkedIn even do we do podcast even though we speak and you know I do events and things like that

We still are there's a lot of traffic that we have that or a lot of the lead flow might come from traditional SEO as an example

but that's fading and so what we wanted to talk about in this podcast is how how

about marketing is changing but also what you can do to counteract that and what channels are worthy of

pursuing and how you might want to think differently instead of trying to be the

teacher every time how it might be a little different so in this case if for

marking school Neil and I are actually teaching most of the time.

Sometimes we might curate. So sometimes we might react to things or we might react to news or we might have a guest appear on the show which is really rare.

Or we might, for example for example the newsletter I have we will

curate content and so there's a difference between teaching versus curating and we'll

...