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Marketing School - Digital Marketing and Online Marketing Tips

How Important Is Testing for Your Business or Product? | Ep. #139

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 17 December 2016

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the tools you can use to help you, and why teamwork plays a huge role in creating this culture of testing that makes your business better. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Culture of Testing 00:32 – Most companies have no real process for testing their business 00:44 – You have to create a testing process 01:00 – Have at least a project management tool like MS Excel, Trello or GrowthHackers Projects 01:53 – Check out Sean Ellis’ videos online 02:04 – Group people from different departments into teams so you can test the product internally 03:01 – Let members submit their ideas on how they can grow the company faster 04:09 – Experimenting is only a failure if you have no hypothesis—but, if you learn something, it’s a success 04:54 – Check out Amazon’s Two Pizza Team 05:39 – Create dashboards for your departments that show stats and data from tests that are continually happening with your product 06:45 – Test at least once per week 07:05 – That’s it for today’s episode! 3 Key Points: Start building a culture of testing by creating a process within your company. Involve your employees in the process and create an atmosphere that allows them to share their ideas. Think about your hypothesis BEFORE you run an experiment to get the most out of the process. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Hello everyone and welcome to another episode of marketing school.

0:56.0

I'm Eric Sue and I'm Neil Patel.

0:58.0

And today we're going to talk about how you can create a culture of testing.

1:02.0

So most companies out there,

1:04.3

when they go about running experiments for their business,

1:08.0

there's no real process for it.

1:09.6

And just like you're setting up hiring processes,

1:12.1

you're setting up all these other

1:12.9

processes you have to create a testing process as well and that all starts with the

1:19.0

people at the top if they don't believe in testing they don't believe in

1:21.6

experimentation they don't believe in testing they don't believe in

...

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