This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

Welcome back to the Art of Pay Traffic Podcast, everybody. How's it going, my friends? Rick

I'm already here. Really appreciate you for giving me your time today. Hope all is going

well, whatever you're up to today.

This is episode number 174, and I want to do something a little bit different with you here today.

Actually, this is something I want to start doing more of here on the show, which is take a business and share with you how I would market it on Facebook.

And that's what I'm going to do with you here today. And I'm going to be taking the example I'm going to be using with you is a small

fitness and rehab clinic here in my neighborhood here in San Diego. This is actually a clinic

I've been going to for a couple of years now. Originally a couple couple years ago, it was to rehab my low back.

And then more recently, over the past, say, seven months or so, I do personal training over there.

I just walk over there. It's just a few blocks from my place. And now my actually, my wife, Amy,

also sees them to rehab her knee. Now, during a recent, well, right before one of my recent training sessions, the owner of the

clinic came up to me.

And this is a guy who has worked with professional athletes, everybody from hockey players

to football players to track and field, pretty much across the gamut when it comes to

professional athletes, which is a big reason why

I trust them so much and I like to go there a lot. So anyway, the owner, Sean, came up to me

recently and asked me, first of all, he introduced himself and he said, I understand that you're the

man when it comes to Facebook ads. I would love to, I got the inevitable question of, I'd love to pick your brain

for a few minutes if that's cool with you. And so, you know, I've been going there a long time and

...