Ready to launch your business? Get started with the commerce platform made for entrepreneurs. Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand, marketing tools that get your products out there. Integrated shipping solutions that actually save you time. From startups to scaleups, online, in person, and on the go. Shopify is made for

entrepreneurs like you. Sign up for your $1 a month trial at Shopify.com slash setup.

Ray, welcome to Lockton, man. We've been talking about doing this for almost a year now since

I think you followed me. I followed you. I forgot what went down. But that was

like the night before your documentary was going to come out on Netflix. Yeah, man. It's definitely

been a while. I remember seeing you because I've had always watched like you and Johnny and a bunch

of you guys just like, like, oh, I definitely try to get on these podcasts sooner or later. But then

like I, it's doing the whole content thing.

I always felt like a little funky to me.

And then I just, you know, locked in on business and went back to grinding.

But yeah, no, I enjoy doing the podcast.

I got to start locking in more and doing them more.

Yeah, I give you credit.

Like when your doc came out, you had everything lined up.

Like, you were going on pods. Like, I had a doc come out on HBO years ago. And I wasn't prepared for any of it. Like, I didn't really have anything. I just had my Instagram. And you had everything, like, from management, website, everything, like, locked in. And then you, you had, like, interviews lined up and whatnot. So I gave you props for that. The funny thing is like I feel like I was I was thinking about having like a bunch of content to roll out after the documentary came out and I didn't have that. Like I was like, oh, I should have all this stuff ready. And then it's like you don't know really where to go with it because no one knows you yet so you can't like drop it because I like before the doc came out I had really like no social media presence at all like I just

had like a private like page of my family and stuff like that so yeah I mean I felt like underprepared

but then I just like kind of was just hitting everybody up yeah and and yours is cool because

it was a standalone doc like Netflix is very

picky and choosy with who they do um and you had like the feature that was like the first one they

dropped of the year right yeah it was like the i forget what it's called where it's like Netflix

feature it's like where they funded it it's not like funded by a different source like they the whole thing. So like they put a decent amount of money behind it, which was like what I guess made it good even though, you know, I have different mixed feelings about it. Yeah. And that's what we're here today for for you to, you know, share your side of the story from your own word words because, you know, I know how the documentary game goes. It not, and we were just talking about this earlier. It's never like what the actual documentary is like. And it's pretty much just based on the opinions of like the directors and the producers. That's kind of like how it shapes throughout it. Yeah, for sure. Yeah, I mean, that's like, and the crazy thing is like they had showed me showed me a cut of the doc, like, the original cut, which was, like, more the director's focus. So then they take that doc and then they send it to, like, a group of a few hundred people that are able to watch it early. And then they basically give their ratings. And, like, basically, like, the biggest thing that they said was that like it was it made me look they lionized

me too much and then so then they took that and then they never showed me the the new cut until it

...