Hey everyone, I'm Brandon Turner, host of the Better Life podcast, and this is the big one.

This is episode four of the seven-figure business blueprint.

So I'm going to be diving deep into marketing sales and funnels.

I'm going to show you exactly how I use funnels to raise over $100 million and how to turn luck into math.

This is where the real money is made.

And if you want a summary of this entire series,

PDF summary, just go to Instagram, Beardy, Brandon, and DM me the words seven blueprint,

like the number seven blueprint. And I'll send you a PDF summary of the whole series. With that,

let's get for the show. A few years ago, I used Facebook ads to raise $120 million from regular people online to go buy like half a billion dollars of the real estate.

And when people ask how I did that, the answer is one word, funnels.

And by the end of this video, you're going to understand exactly how funnels work and how to build one for your business.

What's up, everyone?

Welcome back to the seven-figure business blueprint series. My name is Brandon Turner, and this is pillar number four and video number four, marketing, sales, and funnels. This is the big one. This is where the real mooney is made and how you can scale up into millions of dollars. Have you been following the series? Here's where we've been. Pillar 1 was the mental game. Making a decision and committing to it,

Killer 2. scale up into millions of dollars. Have you been following the series? Here's where we've been. Killer one was the mental game. Making a decision and committing to it, pillar two was choosing what to build. My scene problems everywhere, like boring or flashing ones and then niching down. Killer three was actually building the thing, using the lane startup methodology, and validating it with money and working

backwards from a big goal down to daily action. Now, if you haven't watched, though, go do that

first. They're build on top of each other and you need the full foundation. Here's the truth that

pillar number four is built on. The best product doesn't automatically win. The best known product that still solves the problem, that's what we can. I mean, you can be the greatest garage organizer in your city. It doesn't matter if nobody knows you exist. Meanwhile, your competitor, whose half is good, but twice as visible because they're good at marketing, they're going to be book solid. Marketing isn't optional. Marketing is oxygen. Well, this video is going to be longer probably than the others because there's a lot to cover here. We're talking about the three parts of marketing. We're talking about how funnels work, how to out towards a funnel, the real numbers. We're going to talk about how to build a personal brand that can drive your business. So if you're not subscribed yet, follow me at Beardy Brandon on the socials and YouTube. This series has been helping thousands of people and I don't want you to miss out on the last few videos. Now, when it comes to marketing, I like to think about marketing in three different levers. First of all, there's the offer. Second, there's the reach, how to get in touch people, and then finally the third is the sale. I want to talk about all three, but let's start with the offer. Now, when I'm talking about offer, I'm talking about the way you position your product, your thing to stand out and make people go, yeah, that's what I want. So, for example, let's just talk about a real estate course, because that's kind of the industry I'm in. So there's two courses. One's a generic online course. It's called How to Invest in Real Estate.

It has videos, maybe some PDFs, maybe a Facebook group, a few bonus lessons. It's fine. It's helpful. But it's vague. It's broad. It's honestly kind of forgettable. Now compare that to an offer that says, we will buy your first cash filling rental property to next 12th.

Give you a step-by-step roadmap.

We'll give you weekly one-on-one coaching. We'll deal review with you. We'll help you with a lender and an aging connection. And we'll give you a community to keep you accountable. Or we'll keep working with you until you land a deal or your money back. Which one knows is easier to sell? It's not even close, right? Because people don't buy products. They buy outcomes. They buy trust. They buy speed. They buy certainty. They buy support. They buy the belief that this will actually work for somebody like them. By the way, that is the offer of my first deal program. And that's why it does so well. That's what makes an offer powerful.

A great offer answers the question, why should I care? So clearly and so strongly that the right customer feels dumb saying no. A weak offer says, here's some information. A strong offer says,

here's the result, here's the path, here's why it's different. Here's why you can trust it.

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