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Digital Social Hour

How I Sold Out My Gum on TikTok Without Ads | Nathan & Sons DSH #765

Digital Social Hour

Sean Kelly

Self-improvement, Education

5.01.1K Ratings

🗓️ 28 September 2024

⏱️ 36 minutes

🧾️ Download transcript

Summary

Discover how Nathan from Underbrush Gum sold out his natural gum on TikTok without spending a dime on ads! 🌟 In this episode of the Digital Social Hour with Sean Kelly, Nathan shares his journey of creating a gum that's not only plastic-free but also helps remineralize your teeth. Tune in now to learn about the natural ingredients that make Underbrush Gum stand out in the competitive $50 billion gum industry. 🤑 Join the conversation as Nathan dives into the world of holistic dental care, the dangers of synthetic gum bases, and how his TikTok strategy catapulted his brand to success with millions of views. Don't miss out on this packed episode full of valuable insights and unexpected surprises. 🎉 Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 CHAPTERS: 00:00 - Intro 00:25 - Underbrush Gum Benefits 02:16 - Toothpaste Ingredients 03:33 - Cavities Prevention Tips 06:49 - Microplastics Impact 09:52 - Wisdom Teeth Facts 11:06 - Chewing Gum Industry Insights 14:36 - LUMI Gum TikTok Success 17:52 - Handcrafted Gum Process 23:08 - Gum Base Ingredients 26:57 - Retail vs Online Sales 27:59 - Two Piece Packaging Advantages 28:30 - Nathan's Gum Packaging Design 31:14 - Importance of Natural Products 32:33 - Vaccination Rates in Children 34:35 - Autism Rates Today 35:05 - Where to Buy Nathan’s Gum APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com GUEST: Nathan & Sons https://www.instagram.com/nathan.and.sons https://www.tryunderbrush.com/ https://www.tiktok.com/@nathan.and.sons SPONSORS: Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

is the natural saps have like their own flavor so the mastic the spruce they have kind of this

0:06.8

herbal piney very subtle but enjoyable flavor that I like to chew on.

0:12.8

So once the mint's gone, I mean, I still love it,

0:15.0

and a lot of people really latch onto that

0:17.8

unless they're a part of the crowd.

0:18.9

We're like, no, I want it.

0:20.2

We kick you in the face, like type of man, which we can do.

0:26.4

All right guys, got Nathan here from Underbrush Gum.

0:29.2

Thanks for coming on, man.

0:30.1

Thank you. Nathan and Sons.

0:31.6

Nathan and Sons. Under Brush Gum is just the gum. Got it. Nathan and Sons. Nathan and Sons.

0:33.0

Underbrush gums just the gum.

0:34.0

Got it.

0:35.0

And we got some here.

0:36.0

Hell yeah.

0:37.0

Oh yeah.

0:38.0

Check them out guys.

0:39.0

It's a unique twist on traditional gum, right?

0:41.0

Could you tell people why it's different?

0:42.8

Yeah, most gums use a synthetic ingredient

0:46.0

called gum-based, which is just more or less

0:49.1

plastic and rubber.

...

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