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TED Business

How I make vegan food sexy | Pinky Cole

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

41.2K Ratings

🗓️ 28 July 2025

⏱️ 25 minutes

🧾️ Download transcript

Summary

At the plant-based burger chain Slutty Vegan, Pinky Cole is flipping the script on vegan food with bold style. In conversation with host of "TED Radio Hour" Manoush Zomorodi, she shares the highs and lows of her entrepreneurial journey, from her roots in Baltimore to the grease fire that took her first storefront in Harlem. Learn more about the authenticity, resilience and community that went into building a multimillion-dollar vegan food empire.


After the talk, Modupe reflects on the power of a good experience and how it may guide you when you're feeling lost.

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Transcript

Click on a timestamp to play from that location

0:00.0

It's always inspiring to hear from an entrepreneur who has kept their eyes on the prize with a clear vision of their purpose and their plan from day one.

0:09.4

But it's just as moving and even more eye-opening to see someone stumble upon their path, taking a non-linear journey to get there, following their instincts, and taking risks along the way.

0:21.1

Today, we're going to hear one of those stories, how Pinky Cole became a successful

0:26.2

restaurateur after a career as a television producer.

0:29.8

Not only that, but she went from cooking oxtails to being an emissary for delicious,

0:35.4

exciting, and slutty, yep, slutty, plant-based foods.

0:42.9

I'm Madupacanola. This is Ted Business, a podcast from Ted.

0:47.7

Ever since she was little, Pinky Cole always had an entrepreneurial spirit.

0:52.4

She still remembers selling snacks to her classmates in high school.

0:56.1

But she never could have guessed she'd end up running a multi-million dollar vegan food empire called slutty vegan.

1:03.1

Here, she sits down with TED Radio Hours, Manusse Zamoroti, to discuss how she returned to her roots to create something new.

1:10.3

Then after the talk, all reflect on what a good experience truly looks like.

1:15.4

But first, a quick break.

1:23.2

Hey, it's Adam Grant from Worklife, a podcast from TED.

1:27.0

This episode is brought to you by FreshWorks.

1:29.7

FreshWorks believes the complexity is the enemy of efficiency.

1:32.9

So stop wrestling with bloated, expensive service software that takes forever to implement an update,

1:38.0

where ROI is someday, not today.

1:40.7

You've been overcharged and underserved for way too long.

1:44.4

Uncomplicate with fresh service

1:46.0

for IT and fresh desk

1:47.9

for customer support. And with

...

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