So I'll never forget when I was 21 years old, I drove 15 minutes down the road, gave a 45-minute talk,

and walked out of the room with $18,000 in sales.

It was this crazy moment where life would never be the same again.

I did this thing that I thought was impossible, made all this money,

ran around the house, started celebrating, and then went to the the beach it was a new paradigm of what a Saturday could look like

So in this video I want to break down the process of how I got there and there's this little known secret. I call it author

Appearances. Okay, now you don't have to be an author to implement these things, but if you are an author it it accelerates selling books. It accelerates growing your business. And if you implement this process, your business will grow. So stay tuned. I'm going to dive through the whole thing. What are they? There's three types of them. All right. Then I'll walk through how do you get your first yes? How do you think about this? How do you show up and convert once you're there? And I'll tell you the crazy story about how I made that first 18 grand. Stay tuned. Let's dive in. Now, author appearances are the ultimate leverage. They're one to many and they unlock so many things beyond the book. Maybe you've heard me talk about a book is this key that opens the door to Narnia. It's all of these magical opportunities that only exist once you're a published author.

And you kind of open up to them. So because of my book and because of author appearances,

I've sold thousands of copies of my books. I've done hundreds of interviews. I've made millions

of dollars for my business. And more importantly, it's helped thousands of other authors get

their book written.

But it didn't happen overnight.

It started with discovering the ultimate leverage point that I'm amazed to this day.

There's still so many people not doing this stuff.

Right.

If I were to tell you with your book or in your business, if you just spent a handful of hours on this one little thing

that is the lever that could move everything else, would you spend a lot of time on that?

Hopefully.

Well, a lot of people still don't.

So I'm going to show you the inside track on how to lend author appearances that grow your

business.

So there's three main types of author appearances.

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