How I'm using biological data to tell better stories -- and spark social change | Heidi Boisvert

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4.1 • 11.9K Ratings

🗓️ 2 December 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

What kinds of stories move us to act? To answer this question, creative technologist Heidi Boisvert is measuring how people's brains and bodies unconsciously respond to different media. She shows how she's using this data to determine the specific narrative ingredients that inspire empathy and justice -- and spark large-scale social change.

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Transcript

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0:00.0	This TED Talk features artist and technologist Heidi Boehver, recorded live at TED Residency 2019.
0:12.2	Do you know who's watching you? Discover Palisade, the gripping new thriller that is becoming a terrifying reality.
0:19.7	In a world dominated by AI, two unlikely allies join forces to uncover corruption and
0:26.3	murder at the highest levels.
0:28.5	But who can they trust when their deadly enemy tracks their every move?
0:32.8	Readers are calling it compelling and a tort thriller for our times.
0:36.9	Palisade by Lou Gilmonde.
0:39.0	Get your copy today and make sure no one's watching.
0:45.6	For the past 15 years, I've been trying to change your mind.
0:50.3	In my work, I harness pop culture and emerging technology to shift cultural norms.
0:56.2	I've made video games to promote human rights.
1:00.1	I've made animations to raise awareness about unfair immigration laws.
1:04.8	And I've even made location-based augmented reality apps
1:08.8	to change perceptions around homelessness
1:11.5	well before Pokemon Go.
1:15.1	But then I began to wonder
1:16.8	whether a game or an app
1:19.3	can really change attitudes and behaviors,
1:22.1	and if so, can I measure that change?
1:24.9	What's the science behind that process?
1:28.1	So I shifted my focus from making media and technology
1:31.9	to measuring their neurobiological effects.
	...

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