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Is the Gary V. Audio Experience. What up podcast for today's episode Gary sits down David

Griner creative editor for adweek and I talk about VaynerMedia Super Bowl commercials and how

Gary knew that we were dangerous so make sure to hit him up and let us know what you thought and

I hope you enjoy Gary you're always busy but you are especially busy this week because you have

no less than I believe three Super Bowl ads coming up this weekend last year with planters was your

first Super Bowl ad and now you're coming back in a big way first of all thanks for making time

for us I appreciate it thanks for having me tell me a little bit about the experience of last year

we'll go back and talk more about how VaynerMedia has developed as an agency which is fascinating story

but tell me about the experience of doing the planters ad last year in the response you got and how

that fueled you to go even bigger this year. So to actually answer that question in a way that knowing

the listenership of something like this the reality is is that we've always been very focused on where

we think the actual customer attention is and so Super Bowl you know it's fun to hear going bigger

fueled going bigger Super Bowl has been on my mind literally from day one when we were a community

management company just doing Twitter right and so last year was our first that bat and the

response was really strong you know ironically and this is fun to say publicly I wouldn't I wouldn't

say I was like so miraculously in love with the creative like I love they rod I love the kale I love

the nutmobile but what I always remind everybody in the organization is you know these are subjective

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