All right, everybody, everybody, welcome back to another edition of the Untitled Jeff Buck podcast.

I am your host, Jeff Gluck, and today it's a How I Got Here version of the podcast with

Lauren Edwards of Ren Digital.

Now, if you're not familiar with Lauren, that's because she's tried to keep herself behind

the scenes through the years in her various roles, but she's recently started her own digital

and social media agency, where she helps clients like Jimmy Johnson and Steve LaTart with their

social strategy. You also may be familiar with her husband, who is John Edwards, the longtime

PR man for Jeff Gordon. So maybe if you're a 24 fan, you're familiar with him. You followed his

updates at the track. But Lauren, obviously, having a ton of success

in her own right. So I sat down recently to talk with her about how she got to where she is today.

All right, everybody. I'm here with Lauren Edwards from Wren Digital. You are the founder and

CEO. It sounds very prestigious. Yes, it sounds very prestigious. I don't know

that I should have all those titles in my life, but I do. Well, that's very cool. So can you explain

just for people that don't know or starting out what you do and what Wren Digital does?

Yeah, so Ren Digital, I founded in 2017, the beginning of 2017,

and it is a social and digital consulting agency.

So I work with a lot of athletes, and especially drivers in our sport

and media personalities in our sport.

And then I have a couple other small clients that are more business and brand focused, but we really focus on kind of the athletes and personalities.

And so Jimmy Johnson is among your clients?

Yes.

So Jimmy is, was my first client.

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