there's a ton of different ways to do a launch, right? You know this, webinars, video series,

challenges, email series, et cetera. I mean, the list goes on. Well, early in my business,

I think it was like year two. I did a traditional video series launch where it's a four-part

video series scripted, you know, in front of the camera, blah, blah, blah.

I could not have hated that process more.

I didn't enjoy the script writing process.

So number one, I am not a writer.

I don't enjoy writing.

You know, I do write emails, not all the time, but when I do, I got to feel inspired.

And this whole script writing process back then did not inspire me.

I sat down to write it thinking it was going to take me a couple days.

No, two straight weeks of doing nothing but working on this.

Like morning to night, it's all I did was write script.

And number one, I really didn't know what I was doing.

Number two, I hated the process.

Now, I vowed that I would never do another video series in that way.

I also didn't think the videos were all that good either.

Now, with that said, the video series launch was effective.

And we helped a ton of people

in the process. We generated a bunch of revenue. However, I hated the process and I vowed

that I would never do a traditional video series again. Now, fast forward until last year,

I was looking for a new way to launch my, at the time, my FB

...